Do Not Start Running Online Ads on Facebook or Google Until Your Website Has These 3 Things

You have a website. You have a service or product.

Time to start running ads on Facebook and Google right?

Wrong.

The first thing people want to do (even before they have a complete or “good” website) is to start online paid advertising.

I get it. I understand why as a business owner you would want to get your ad out there and start generating traffic and leads.

Launching a paid ad campaign on Facebook or Google has never been easier. Targeting your audience is simple by basically targeting people’s interests, ages, or location.

But here’s why you may NOT be ready to start throwing your money at Facebook or Google right now.

Your website sucks

If you owned a restaurant without a sign, matching tableware, dated decor, and an ugly menu design, would you go out of your way to tell everyone you know to come and visit?

No. You would want to make sure your restaurant was looking its best before promoting it to the world.

This goes the same for your website.