Your Site Needs These 5 Things If You Want People to Buy After Visiting

Your website is your business. It’s that simple. Without your website, your business barely exists. It’s how new customers will find you and how existing customers will refer you to others.

Your website is your storefront.

When people visit, your website should have these five things to ensure people understand what you are offering, are persuaded to buy it, trust your brand, and can easily contact you.

1. Clear messaging

Stop trying to be clever about your slogans or headlines on your website. You need to make sure that within only a handful of seconds anyone visiting your website understands two things:

• What you are offering
• How they can get it

Be clear and focused with what you are saying to your customer about your product or service. Think about exactly what it is the customer would WANT to know, not so much what you think is important.

You customer is trying to achieve something by visiting your website, how will what you are offering help him or her achieve that goal?

Finally, don’t be vague. Be specific. Sometimes the right headline is so simple and easy and to the point, it might sound like you should…